If you weren’t wearing one in Beijing, your chances of a medal were close to nil. The best comparison is to the high-tech swimsuits that took the 2008 Olympics by storm. This time, however, such a claim would have been right. At the time, nobody noticed, because the manufacturer, Nike, wasn’t yet advertising them, but even if people had noticed, it’s unlikely they would have paid much attention.Īfter all, says Rodger Kram, a physiologist and biomechanist at the University of Colorado, Boulder, “every shoe company said, ‘Our new shoes are better.’” Olympic Team Marathon Trials, where three of the six who made the team wore them. They first appeared as prototypes in the 2016 U.S.
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